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The Boost

We break down growing and selling your Amazon FBA, Shopify, and DTC business, featuring deep dives into the topics that matter most.

Oz Lifshitz

Articles by
Oz Lifshitz

Oz Lifshitz is an eCommerce leader with more than 12 years of experience. He currently leads Boosted Commerce's category portfolio while managing cross functional teams of finance, operations, marketing, M&A, and legal. Prior to Boosted, Oz led Amazon's household category with over $150M annual revenues. Oz also has 7 years of consulting experience from top consultancies (Deloitte, PwC) and managed several Fortune 500 clients. Oz obtained his MBA from the University of Chicago and his accounting and finance degrees from the University of Illinois. Oz is an Israeli native and served as a Staff Sergeant in the Israeli Air Force.

What Black Friday, Cyber Monday Tell Us About Q4

After a lot of uncertainty, Black Friday and Cyber Monday have come and gone. And, on the whole, between COVID, supply chain issues, and inflation,...
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7 Things That Can Help Maximize Your FBA Value

We are in the business of your brand’s success. If you want to learn more about how you can better prepare your brand for a sale, what we look for in a brand, and much, much more, check out our resources.

Blind Spots in Your FBA Business: What Are You Overlooking?

There are a lot of moving parts in an Amazon FBA business. If you're the one in charge, it can be difficult to ensure that everything is running...
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